Derby truck advertising firm DrivenMedia has announced the launch of its latest campaign for the University of St Mark & St John (MARJON) in Plymouth. It is the biggest campaign the business has launched to date.
The advertising campaign, which involves multiple trailers, will be seen across the UK over the next 14 months. The design features various improvements suggested by DrivenMedia’s previous clients, including a dedicated hashtag “#marjonontour” designed to connect with tech savvy potential applicants.
Ed Hollands, founder of DrivenMedia, said: “MARJON was an exciting campaign to work on, the team knew exactly what they wanted to achieve and how they wanted it to look, but they allowed our knowledge and experience in the market to give their campaign the best chance of success. I’m really proud we managed to launch this campaign during one of the busiest periods in the logistics industry”.
Steph Halls, marketing officer at the University of St Mark & St John, said: “We’re delighted to see our brand take to the roads across Europe on DrivenMedia trucks. Over the duration of the 14-month campaign, we hope to get great exposure and attract lots of students to our website and encourage them to come along to our Open Days”.