Nottingham dealmakers from Browne Jacobson have advised Apiary Capital on a significant investment in B2B exhibitions organiser, Roar Techmedia.
The investment has been used to acquire a portfolio of high profile trade sector events from Bristol-based Prysm Media Group.
These include recycling and waste management trade show RWM, the disability and home care event Naidex, Call & Contact Centre Expo and B2B Marketing Expo.
Apiary Capital is a lower mid-market private equity house that invests in businesses in the education, healthcare, business and technology sectors valued between £10m and £50m. This is the fourth investment from its inaugural fund which closed at £200 million in 2018.
The Nottingham based Browne Jacobson team consisted of corporate finance partner Mark Hughes, alongside associates Sam Sharp and Victoria Hustler.
Dan Adler, Partner at Apiary Capital, said: “Roar Techmedia is taking advantage of a rapidly growing market opportunity and has a uniquely dynamic and powerful approach.
“The proven expertise of Roar’s management team, aligned with our track record in this sector, made it a compelling proposition for us. We look forward to working with the team as they implement their exciting plans for the exhibitions and to supporting the growth and global expansion of the business.”
Mark Hughes added: “We are delighted to have advised Apiary Capital on this important strategic investment which fits perfectly within its strategy of investing in businesses with exceptional management credentials, operating in strong growth sectors.”