A new business support initiative aims to help Northamptonshire’s tourism sector capitalise on growing national awareness of the region. The Discover Northamptonshire Business Support programme will provide workshops and one-on-one guidance to businesses in the visitor economy, including attractions, hospitality, heritage, and food and drink.
Over three months, participants will receive expert insights from industry leaders and Growth Hub Business Advisers. The programme includes four workshops covering niche marketing, market trends, business resilience, and digital strategies, delivered by specialists from the University of Northampton and other experts.
Eligible businesses must be based in Northamptonshire. One-on-one consultations will also help participants identify market opportunities and implement growth strategies.
