Monday, August 3, 2020

Make the media fall in love with you this Valentine’s Day: Greg Simpson, founder of Press for Attention PR

Greg Simpson, founder of Press for Attention PR and Enterprise Nation Champion for Nottingham, offers his advice on how to make the media fall in love with you.

Roses are red, violets are blue

If you want press coverage

I’ll give you a clue

There’s one simple way,

To get what you need

You’ll need to start planning

Then react with great speed

To really stand out and get their attention

There’s so many ways

Too many too mention

But one thing is certain

As I’ve been deducing

It takes two to tango

Now let’s get seducing

In this column, I am going to show you how to make the media fall in love with you. There’s no need for incantations and you will be pleased to see that neither eye of newt nor toe of frog are on your shopping list.

However, we are going to weave something of a spell here as we aim to at least get you a date with your target media. By the end of it, you might even be holding hands.

I wanted to write this as all too often when people chat to me at business events, typically the standard networking soiree with a bacon roll and a coffee, they seem keen to find ‘sneaky ways’ to get the press to cover them. Almost like they are trying to get away with being covered by them before they are rumbled.

A bit like online dating but using a VERY old photo or perhaps not even one of yourself or perhaps exaggerating some of your ‘achievements’ in the hope that they will pique interest.

The problem is, this strategy will only work in the short-term before you are rumbled, if indeed it works at all.

Are we in a relationship?

I want you to be more mature about what you want from each other in any potential media relationship.

I want you to think about what you BOTH bring to the party. It shouldn’t just be about you getting media coverage, it should be about them getting a great story so they can sell more copies or clicks.

It is a win/win for both of you.

I want you to start looking for a relationship where you are perfect for one another.

Media Matchmaker

I suppose that is what I have been for the last decade and a half. My job is to find the right media outlets and contacts that will boost my clients’ businesses whilst ensuring that the media is getting the best possible outcome too.

I have the advantage here in that I come from a more objective position. Firstly, I used to be a business journalist, so I ‘get’ their pressures but what I also have is a more neutral position between the two parties where I am seeking the win/win.

The problem is, although it is perfectly possible to DIY when it comes to PR, too many people are focused on What’s In It For Me? To be really good at the PR game, you need to think about What’s In It For Us?

You need to find the right media partner, the perfect fit for your business, not your ego. You need to find common ground where you and the journalist are greater than the sum of your parts. You need to add some Valentine’s Value.

If you work with this approach, you will soon start to find that you are doing less of the chasing and the media suitors are actually flocking to you for a date.

Valentine’s Day was originally a celebration of the coming of spring. If you start to work with my approach you will soon find your PR and marketing campaign is blooming marvellous.

Or you could just send them flowers, it’s a start.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.






Latest news

Nottingham property development company up for two national business awards

A Nottingham-based property development company has been nominated for two national business awards. Hockley Developments has been shortlisted for two SME National Business Awards, with...

Nottingham Contract Research Organisation appoints new Managing Director

HistologiX, a Contract Research Organisation (CRO) offering Histology, IHC and Digital Pathology services, has appointed a new Managing Director to support its growth plans. The...

Acres Engineering invests in safety with new equipment

Derby’s Acres Engineering has invested a 5-figure sum to replace its extraction equipment as it gears up for what it hopes will be a...

New data highlights firms’ concerns over non-negotiated EU exit and lack of preparedness

Three in four businesses are concerned about a further economic shock arising from a non-negotiated exit from the EU, the UK’s biggest trading partner,...

Celebrate success and forge new contacts at the 2020 East Midlands Brick Awards

With the Government giving the go-ahead for business events to recommence from 1 October, this year's highly anticipated East Midlands Bricks Awards presents the...

Related news

DMU offers free coaching and mentoring to support Leicester businesses

Free mentoring and coaching is being offered to Leicester business leaders during the Coronavirus pandemic. De Montfort University Leicester (DMU) are offering the free help...

Nottingham property development company up for two national business awards

A Nottingham-based property development company has been nominated for two national business awards. Hockley Developments has been shortlisted for two SME National Business Awards, with...

Nottingham Contract Research Organisation appoints new Managing Director

HistologiX, a Contract Research Organisation (CRO) offering Histology, IHC and Digital Pathology services, has appointed a new Managing Director to support its growth plans. The...

Acres Engineering invests in safety with new equipment

Derby’s Acres Engineering has invested a 5-figure sum to replace its extraction equipment as it gears up for what it hopes will be a...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close