Watches of Switzerland Group posted full-year revenues of £1.65bn, up 8% year-on-year, as the business rebounded in the UK and US markets. The company, which is headquartered in the East Midlands, reported 2% revenue growth across the UK and Europe, while sales in the US rose sharply by 16% in the 12 months ending 27 April 2025.
The group attributed the stronger second-half performance to stabilised trading following a period of consumer hesitation linked to the initial announcement of US tariffs. While April trading returned to typical levels, the unresolved US tariff situation continues to add uncertainty to the outlook.
The retailer expanded its showroom portfolio during the year, opening a new flagship Rolex boutique on Old Bond Street in London. Several high-profile Rolex developments were also delivered in the US, including new and upgraded locations in Texas, Florida, and Georgia.
The business remains focused on capitalising on sustained demand for luxury timepieces, despite broader macroeconomic pressures and geopolitical risks affecting future planning, particularly in the US. It maintains a strong pipeline of showroom openings and anticipates continued interest in key high-demand brands.
