Key Principles has appointed Terri Foster and Malik Woodford as Joint Managing Directors, marking a leadership transition aimed at driving continued growth in the company’s digital marketing operations.
The Nottingham-based agency said the pair bring more than 19 years of combined experience to their new roles, reflecting an emphasis on continuity and long-term client relationships. Foster, who joined the firm in 2015, has a background in sales and marketing across the IT and logistics sectors and has specialised in paid media strategy. Woodford, who started with the company in 2017 after university, leads its SEO and web development functions.
Under their direction, the agency plans to strengthen its position in an evolving digital landscape, focusing on leveraging emerging technologies, including artificial intelligence, to enhance client outcomes.
“I am honoured by this opportunity to lead alongside Terri. Together, we’re committed to pushing the boundaries of what’s possible in digital marketing and helping our clients achieve unparalleled success,” said Malik Woodford.
Outgoing managing director Jackie Key will continue to support the leadership transition over the next two years, ensuring stability across operations. The firm said her ongoing involvement underlines confidence in the new management structure and its future direction.
