Tuesday, October 21, 2025

Heineken invests in Northamptonshire pub as part of wider UK upgrade

The Five Bells in Bugbrooke, Northamptonshire, is undergoing a major refurbishment following a £400,000 investment by Heineken-owned Star Pubs & Bars and local operators Bups Chaggar and Denis Gill. The redevelopment is expected to create 15 jobs and marks one of several regional projects under Heineken’s £40 million national pub estate investment for 2025.

Of the total, £3.1 million has been allocated to venues across the East Midlands. The Five Bells, closed since mid-2023, is scheduled to reopen in early December.

The project includes a full interior and exterior overhaul, with redesigned dining and bar areas, upgraded accessibility and facilities, and a new kitchen layout aimed at expanding the menu options. The building will feature new furnishings, lighting, and décor, while the exterior will be repainted and fitted with new signage and outdoor seating areas.

The pub will offer a varied food menu alongside traditional drinks, operating daily with extended food service hours through the week. The refurbishment aligns with Heineken’s broader strategy to modernise its UK pub portfolio and strengthen partnerships with local operators.

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