The East Midlands Business Link Fastest 40 Awards are set to take place on 26th May. Here, we catch up with the category sponsors.
Today’s sponsor is Greg Simpson of Press for Attention PR (sponsoring the drinks!)
- Tell us a bit about yourself and your business
I’m CIM trained, a published author on PR and a former journalist and I just love getting coverage for clients and making a BIG difference to their business. I’ve seen the industry from every angle and I think it needs shaking up. I want any business, with any budget, to be able to tell their story. I’m making an announcement on my mission to tell 2020 stories by 2020 in the coming weeks – that will be a start!
- What has been your crowning business achievement so far?
That is between being published and chairing a press conference for Sir Richard Branson. There were about 50 national journalists in the room but I wasn’t that nervous until Sir Richard appeared just off the stage. I just about held it together without grinning like a certain cat throughout! Being published was a big deal too as it chimes with what I preach – if you are an expert, show it. That’s a big PR trick too many miss out on.
- Which category are you sponsoring and what attracted you to it?
Actually, I’m sponsoring the networking and drinks! No further questions your honour. Although to be serious, I think people forget that the whole point of marketing and PR is to get you face to face with a prospect or customer so networking is critical.
- How important is age in business?
My first thought was “not at all” but I think it depends on what you are trying to achieve. When younger, you have so many ideas and boundless energy but they can almost become too distracting. I think that as you get older you know your niche better and can add more value, plus you have better resources to execute your plans – whether financial or simply in terms of connections and partners. At 38 I’m hopefully a mix of the two…for now…
- What one piece of advice would you offer to anyone under 40 looking to start a business?
Read my book! No, seriously, do your research. You need to know the market is there and what your ideal customer looks like. You can then be laser focused on driving the right messages to the right people. However, don’t get bogged down in the minutiae, you’ve got to take the plunge at some point so test the market and keep tweaking the offer. Also, don’t be afraid to outsource so you can focus on what you are good at and what drives the business. Finally, get a mentor.