Chesterfield’s visitor economy continues to grow, but business leaders are calling for further investment in skills and innovation to ensure its long-term success.
At a recent roundtable event hosted by Destination Chesterfield, local business, tourism, and heritage leaders met to address challenges and explore how the region can nurture the next generation of hospitality and cultural professionals.
A key issue discussed was the shortage of skilled workers in certain areas of the sector, particularly in technical roles like chefs and kitchen staff. Industry leaders emphasized the importance of encouraging more young people to pursue these roles as a rewarding career path.
Regional efforts are being made to support local businesses through the UK Shared Prosperity Fund, which provides mentoring, coaching, and practical support. Over 100 Chesterfield businesses have benefited from this initiative, with significant results including the creation of new jobs and the adoption of new technologies.
The roundtable participants also highlighted the importance of early work experience opportunities for young people, which can serve as a powerful recruitment tool. Many agreed that connecting businesses with schools before students make career choices could help build a pipeline of talent for the industry.
Additionally, the conversation turned to the role of digital tools and AI in supporting business growth. While AI holds potential for marketing, customer insights, and data-driven decision-making, industry leaders noted that human connection remains irreplaceable in hospitality and tourism.
The event concluded with a consensus on the importance of collaboration and continuous support for training and development to help businesses thrive in an increasingly competitive environment.
