Superior Wellness, a leading manufacturer of hot tubs and swim spas, has secured a £2.3 million funding package backed by UK Export Finance (UKEF) and NatWest Bank. This financial support will enable the company to expand its export activities in key international markets including the USA, Canada, Europe, and the Middle East.
The General Export Facility (GEF) will assist Superior Wellness in scaling its distribution network and supporting its working capital needs, ensuring continued growth while securing cash flow. The investment comes as the company continues its rapid expansion, particularly in North America, where it has increased its market share and opened a new warehouse in South Carolina.
As part of its growth, Superior Wellness has created 15 new positions at its Chesterfield headquarters and five new roles at its South Carolina site, bringing its global workforce to over 140 employees. The company’s portfolio includes brands such as Platinum Spas, AquaSolus, HEKLA saunas, and Chill Tubs ice baths.
UKEF’s support aims to help UK businesses grow internationally, with a focus on sustainable export growth and job creation both at home and abroad. The funding aligns with the government’s efforts to stimulate regional growth through export-driven initiatives.
