Tuesday, May 13, 2025

Agri-tech firms appoint new chief to drive commercial growth

Three UK-based agri-tech companies, B-Hive Innovations, HarvestEye, and RootExtracts, have appointed Doreen Spikings as their new Chief Operating and Commercial Officer, signalling a strategic push for commercial scaling and product development.

Spikings brings over two decades of experience across the fresh produce sector, covering supply chain operations, technical strategy, and commercial leadership. Her prior roles include senior positions at Keelings, Greenvale, and Greenyard, where she led commercial teams focused on fresh and prepared produce across global markets.

The appointment comes as the three East Midlands firms accelerate their efforts in research-based agri-tech solutions. Initially centred on potato innovations, B-Hive has expanded its offerings to other crops, including strawberries, apples, and onions, with further growth planned in sectors such as aquaculture. HarvestEye, a crop insights platform, is scaling internationally, while RootExtracts is entering commercialisation with a focus on upcycling potatoes into plant-based ingredients.

The addition of leadership is expected to support commercialisation efforts, IP development, and global client acquisition, aligning with the group’s broader ambitions for financial and environmental sustainability in food production.

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