Activate, an innovative, tech-infused group gaming experience, is expanding to Highcross Leicester, marking its first major Midlands launch. After launching successfully in London and Newcastle, Activate is quickly growing its presence in the UK, following its debut in Canada in 2017.
The interactive gaming attraction blends physical movement with mental challenges, offering an engaging experience for teams of 2-5 players. Participants will navigate dynamic game rooms designed to test various skills, including agility, memory, and teamwork. This type of competitive socialising is gaining popularity across North America, with 60 locations already established in Canada, the US, and Dubai.
The Highcross Leicester site, occupying a 9,632 sq ft space, is set to open later this year in the former House of Fraser unit. It will join other leisure offerings at the centre, including Social Climbing and Treetop Adventure Golf. The Leicester opening is part of Activate’s broader strategy to expand to 30 locations across the UK and Ireland, with sites also planned for Newcastle’s Metrocentre and London’s Oxford Street.
Activate’s unique, adrenaline-charged experience appeals to a broad audience, from Gen Z to families and professionals seeking more dynamic entertainment. Its growing popularity has already earned glowing reviews, and the Leicester location is expected to contribute to its rapid expansion across the UK.
