Monday, July 6, 2020

Young entrepreneur named IoD regional ambassador

IoD East Midlands has appointed Peter Watson as regional ambassador for marketing and communications.

Peter is Managing Director of Lincoln-based marketing agency Distract, which he co-founded in 2015 during his second year at university.

Distract has grown to a team of 17, providing more than 75 clients with search, social and digital PR services along with web design and development.

Peter is also the founder of Featured, a seed fund incubator company that helps to launch start-ups while offering advice and support.

Peter joins a new IoD East Midlands team which is set to play a key role in the recovery of business across the region under recently appointed chair Gary Headland.

As an ambassador, Peter will support IoD members to connect with one another, develop professionally and influence policy and decision-makers at the highest levels.

Peter said: “I’m excited to join the IoD team and use my insight to help directors drive awareness of their businesses.

“As we emerge from this incredibly difficult period, we need to collaborate and share our challenges, successes and experiences. Together, we can boost our agility and resilience so we are well-placed to take advantage of new opportunities as the economy returns to life.”

Gary Headland, IoD East Midlands chair, added: “I am really pleased that Peter has joined our team as the regional ambassador for marketing and communications. He has an innovative and dynamic approach to marketing which I’ve always found compelling. He will be a great asset for the IoD in the East Midlands and I am very much looking forward to working with him.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.






Latest news

Broadmarsh retail partnership enters compulsory liquidation

The partnership redeveloping Nottingham's Broadmarsh shopping centre has been wound up. Petitions have also been presented against related companies and these have also entered compulsory...

Staton Young swoop for ‘The Post House’ in Derby

Staton Young Group has purchased ‘The Post House’ on Victoria Street, Derby for an undisclosed sum through FHP. In a record-breaking deal, Staton Young secured a...

East Midlands businesses’ cash generation worryingly low heading into COVID-19 crisis

East Midlands businesses’ cash generation has stayed worryingly low heading into the cash crunch triggered by the COVID-19 pandemic, shows a new study by...

University of Lincoln research predicts digital future for law firm

Students participating in the University of Lincoln’s Graduate Skills Builder programme have recently submitted a report following a market research project to a regional...

Record year continues at GIC

A Lincolnshire packaging machinery manufacturer’s strong start to 2020 has continued this month, with the company sending a record number of machines out of...

Related news

£500k funding boost for Kegworth village centre

Kegworth village centre is set for a major revamp after £500,000 of funding was secured this week by North West Leicestershire District Council (NWLDC). The...

Broadmarsh retail partnership enters compulsory liquidation

The partnership redeveloping Nottingham's Broadmarsh shopping centre has been wound up. Petitions have also been presented against related companies and these have also entered compulsory...

Staton Young swoop for ‘The Post House’ in Derby

Staton Young Group has purchased ‘The Post House’ on Victoria Street, Derby for an undisclosed sum through FHP. In a record-breaking deal, Staton Young secured a...

East Midlands businesses’ cash generation worryingly low heading into COVID-19 crisis

East Midlands businesses’ cash generation has stayed worryingly low heading into the cash crunch triggered by the COVID-19 pandemic, shows a new study by...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close