VXFIBER, a Swedish provider of Fibre-to-the-Premises (FTTP) solutions, has announced the expansion of its operations in the UK with the appointment of Natalie Ward as Regional Account Manager for the Midlands and North of England.
Natalie joins from Barnsley Metropolitan Borough Council, where she was South Yorkshire Broadband Programme Manager. In her new role, Natalie will develop new partnerships with local authorities and build FTTP projects from the ground up, to deliver greater connectivity to the Midlands and the North of England.
Natalie has eight years’ experience working in local government, holding senior program managerial roles within Derbyshire County Council and Barnsley Metropolitan Borough Council.
In her previous role, Natalie was focused on achieving investment in the broadband market for local authorities where the commercial framework had traditionally struggled to do so. She also worked closely with the UK Department for Digital, Culture, Media & Sport (DCMS) and its broadband team, on an initiative to achieve 95% ‘superfast’ broadband coverage across the UK.
“The UK is in dire need of connectivity, specifically full-fibre connectivity, and as it stands it’s falling behind the rest of Europe,” said Richard Watts, Sales and Marketing Director, VXFIBER. “We believe that local authorities are in an ideal position to drive the country towards greater connectivity, and are delighted to welcome Natalie to support the development of our regional operations. With her first-hand experience, Natalie brings the necessary expertise and understanding to guide local authorities on their journey, and develop long lasting partnerships.”
Commenting on her appointment, Natalie said: “Having spent the last eight years working in councils I understand the difficulty and challenges they face in terms of connectivity. VXFIBER has developed a model that can really change things for the better.
“Now is the time for local authorities to start thinking of themselves as a commercial outfit that can take charge of their own digital destiny through an Open Access Model. I’m thrilled to have joined a company that is genuinely disrupting the market. Very exciting times ahead.”