Nottingham-based marketing and PR consultancy, V Formation, has recruited PR director, Diane Wood to lead its PR strategy and head up its new specialist PR team.
Diane joins senior PR consultant and former senior business journalist, Lauren Mills, who joined the company in 2017 to strengthen its corporate PR offering, and PR assistant, Lucy Wharton, who completed an internship at V Formation before taking on the new permanent role.
Diane has more than 20 years’ experience working at PR and full-service agencies across the Midlands and, most recently, ran her own independent PR and media consultancy, where she worked with an established portfolio of professional services and private business clients, alongside delivering PR services and project work for V Formation and its clients.
In the new role, Diane will lead V Formation’s specialist PR offering alongside V’s Directors Hilary Campton and Sue Carr, as she explains: “The team will deliver strategic, proactive and tactical PR and media advice to support clients, with a focus on adding value through lateral and creative thinking to ensure maximum return on investment and results.
“The team at V Formation has earned a fantastic reputation for its insightful, creative and refreshing marketing and business development work for an impressive and established roster of clients. Sue and Hilary are ambitious for clients and also for V, and this is a key driver behind the creation of the specialist PR team and offering. I am thrilled to be joining such an experienced, accomplished and inspirational team.”
Director, Hilary Campton said: “V Formation has worked with Diane for many years and we are delighted to officially welcome her to our team.
“Diane’s wealth of industry experience, proactive approach and outstanding creative ability will be invaluable to our team and our clients.
“We are experiencing exciting growth and are expanding our presence across the Midlands with new offices in Leicester and Worcestershire, in addition to our head office at BioCity, Nottingham.
“By launching our new, dynamic PR team, we are responding to the growing demand for PR services from existing and prospective clients.”
Director, Sue Carr added: “Our new PR team is experienced in working in numerous sectors including professional services, life sciences and property, as well as family and privately-owned businesses.
“The launch of our new PR division will enable us to expand our service offering to include advising on PR strategy and campaigns, media relations, media training and event management.”