Urban Edge strengthens team with Senior Executive appointment

Sonia Parol

Urban Edge, the Stamford-based architectural firm, has appointed Sonia Parol as Senior Associate Director.

In her new role, Sonia will develop strategic business partnerships, further expanding the firm’s workload into care and residential, as well as exploring opportunities for the use of innovative solutions such as modular construction.

Sonia has worked for Urban Edge for the last two years as Head of Care and Specialist Residential. She has overseen the firm’s continued growth into the care sector and has led the design and delivery of several major senior living projects.

Previously, she was leading large-scale residential and PRS schemes in the rg+p office in Leicester.

She says: “I have always shared the strategic vision of the Directors and I am excited to now be playing a part in the continued growth of Urban Edge.

“This includes further expansion into areas for which I have a strong passion, such as intergenerational urban living, the repurposing of retail and identifying innovative solutions for care and retirement living models, such as modular construction.”

Director Russell Gay adds: “This promotion recognises not only the hard work and innovative thinking that Sonia has shown over recent months, but also the obvious passion she has for the retirement sector.”