Melton Mowbray-based Town and Country Petfoods has made three new appointments, with Juliet Soffe joining the business as senior national accounts manager alongside Ashlie Langford as product manager and Jaymini Tailor as quality and specifications technologist.
The long-established FMCG company produces the HiLife petfood brand for cats and dogs.
Soffe will be helping to grow the brand with key target customers including the major supermarkets where HiLife is stocked.
Langford is to become the first dedicated product manager within the business and will be responsible for helping the company stay ahead of trends, developing new lines and helping to shape its brand strategy.
In the new role of quality and specifications technologist, Tailor will be working alongside suppliers and customers to ensure that new products are brought to market.
Peter Parkinson, marketing director at Town and Country Petfoods, said: “We pride ourselves on our constant innovation and a market-based approach to product development which has helped us stay at the forefront of our market.
“We have strengthened our team to enable us to continue delivering our ongoing programme of new and innovative products. We are looking forward to Juliet, Ashlie and Jaymini joining the business and helping us to take the next steps.”
The new appointments take the total number of staff at the company to 17.