PwC has enhanced its Business Restructuring Services (BRS) with the appointment of Rob Asplin as a senior adviser.
Rob brings two decades’ of expertise in the restructuring and private equity sectors, specialising in protecting and creating value in turnaround situations. Previously he has been a partner in a special situations Fund; a Portfolio Chief Restructuring Officer; a Non-Executive Director and he has held senior roles in Corporate Finance and banking.
His appointment at PwC will centre on supporting UK businesses of all sizes to maximise value through the critical post-Covid recovery period. Rob will be particularly focused on working with Private Equity-backed businesses and Private Equity owners in designing and delivering value recovery plans.
Rob Asplin, senior adviser to PwC’s BRS practice, said: “I’m delighted to join PwC at such a critical time for the many businesses across the UK, many of whom play a vital part in driving local and regional economies. I will be working with colleagues across the Deals business at PwC to support the critical activity that goes on in private equity to support a Deals-led recovery – which has begun in earnest.”
Rob Moran, Partner and Mid Market Leader for BRS based in the Midlands, said: “It’s great to bring someone of Rob’s calibre and private equity expertise into our BRS practice as we continue to invest in our team.
“We are committed to providing our clients with market leading expertise across the spectrum of our BRS business. Rob brings a wealth of experience as an investor, and we are delighted he is joining the senior team at PwC focused on the important Private Equity marketplace.
“Firms are now planning how they preserve and grow their businesses once furlough schemes are withdrawn. Growth presents great value creation opportunities but also cash flow risk as companies look to manage their working capital through this recovery and growth phase. We are here to help corporates and shareholders navigate these times.”