Friday, August 12, 2022

Purpose Media win Royal Crown Derby appointment

Derbyshire-based full service marketing agency, Purpose Media has been appointed by Royal Crown Derby to help the company expand globally and develop its digital marketing and online presence.

The company, which has been manufacturing in Derby since 1750, has grown to become an international brand, exporting fine bone china tableware and home accessories to over 50 countries worldwide.

Building upon its reputation for supplying every UK monarch since King George III, the exquisite designs for which Royal Crown Derby is renowned are now part of the exclusive dining experience enjoyed by the clientele of Michelin star restaurants, used by the world’s top hotels, on board luxury yachts and privately owned jets, and within the personal residences of high net worth individuals.

Commenting on the appointment, Melissa Oakes, Royal Crown Derby marketing manager, said: “Our main objective for appointing Purpose Media was to partner with an agency who we could trust to build upon our long term objectives. The team took the time to understand our vision and showed a real willingness to support us across all omni channel marketing requirements.

“We also looked to partner with a local business and by appointing an agency that is on our doorstep it means they can easily visit our factory and get fully immersed in helping us achieve our vision.”

The new appointment will kick start with a project to launch a new website and initiate a digital marketing campaign using tools such as search engine optimisation, email marketing, and social media to attract trade and retail sales globally.

Matt Bonser, account director from Purpose Media, added: “Royal Crown Derby already has a strong brand identity with a rich heritage. Our aim is to ensure their proposition is fully understood by all its global audiences so that the company can expand geographically and increase its sales on a worldwide basis.”

Royal Crown Derby has been a family owned business since Kevin Oakes acquired the company in 2016. It is the last ‘prestige’ tableware brand to make all products exclusively in the UK in Derby. Appointing Purpose Media is part its ambition to ensure its tableware and latest creations are readily available to discerning buyers across the world.

Purpose Media is an award winning, DRUM recommended full service marketing agency based in South Normanton on the Nottinghamshire & Derbyshire border. Clients include owner managed businesses and leading brands in retail, manufacturing, wholesaling and sport.

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