Saturday, May 4, 2024

PPC expert joins Nottingham digital agency

A Nottingham digital marketing agency has added an experienced pay-per-click expert to its team – and says it plans to make two more appointments as industry confidence grows.

PPC agency Repeat Digital, based in Bramley Road, Long Eaton, has appointed Layton Weatherall as paid media account manager, responsible for overseeing the day-to-day running of multiple campaigns including paid search and search engine optimisation strategies.

Layton, who has worked in the industry for seven years, including at website providers GoDaddy, is the first of three appointments which the agency plans to make this year as it seeks to grow its services and client base.

The move to appoint three new starters follows a positive start to the year for Repeat, which has begun 2023 in fine form with new client wins and, as a result, is feeling upbeat about the next 12 months.

And its increase in confidence is mirrored across the industry in the wake of the recent influential Q4 IPA Bellwether Report, which said that, despite fears of the UK entering a recession – when companies traditionally trim their marketing budgets – the amount of money spent on marketing rose by 2.2% in the last quarter of last year.

Rob Sherwood, commercial director at Repeat Digital, said: “We’re extremely pleased to welcome Layton to Repeat Digital. He brings with him a huge amount of experience, especially in an account management role, and his ability to liaise with clients is really important for us.

“There is no doubt that he is a strong addition to our team and we are now looking to recruit two more team members. There was a dip in confidence at the end of last year, but there is a real bounce-back feeling in the industry now and we’re feeling upbeat about this year.”

Layton said: “I am thrilled to have joined Repeat Digital. I am very excited to be part of such a great team and to have the opportunity to work alongside some brilliant minds.

“I’m looking forward to continuing the fantastic work we do for our clients and I really appreciate having been made so welcome over the last few weeks.”

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