Picsolve makes senior leadership hires

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Picsolve, the Derby based digital content capture partner for visitor destinations, has made a series of senior leadership and tech team hires.

The appointments accelerate Picsolve’s core strategy of global expansion into a diverse range of new leisure sectors, from stadia to cruise ships, and will complement its rapid growth across the US, Europe and Asia-Pac markets. Picsolve’s dedication to technological innovation and strategic partnerships is also further reinforced, clearly demonstrating the company’s ambition to provide unrivalled products to world-class destinations.

Picsolve’s three new regional heads, John Barbieri, Robert Cowell and Brendan Hegarty, will each have responsibility for driving new business, internal teams and partner relationships.

John Barbieri has been hired as Head of Region – USA and Chief Operating Officer. After working for 15 years at Freeze Frame, which was acquired by Picsolve at the end of last year, Barbieri will oversee all company activities in the US and serve on the Picsolve Executive Management Team. Barbieri has worked across multiple elements of the imaging business, from procurement to sales, and has serviced every manner of attractions from theme parks to presidential libraries.

Barbieri will work closely with Cliff David, President of Picsolve, USA. David leads the development of Picsolve’s stadia strategy, US M&A opportunities and develops key industry relationships. David also spearheads new technology solutions, including wireless communications which have advanced products such as Picsolve’s patented Experience Wall.

Robert Cowell is Picsolve’s new Managing Director of Asia and Middle East region. Prior to his new appointment, Cowell previously led the Picsolve’s strategic assessment of the Asia-Pac market. His new role enhances his status as an integral part of Picsolve’s executive team, leading business strategy and developing Picsolve’s position as an industry leader.

Brendan Hegarty has been hired as Picsolve’s UK and Europe Managing Director & Chief Commercial Officer. Joining from OVO Energy, Hegarty is an experienced commercial leader with a track record of delivering growth for world class brands in media, telecoms, and utilities. In particular, Hegarty has extensive technology and retail experience having held senior leadership roles at Sky and Orange. He will bring invaluable experience of corporate strategy and managing high-performing sales and marketing operations.

Picsolve’s tech team has been strengthened a new Platform Architect, Mark Wilson, and Head of Product Management, Andrew Bellingham, who will help the company to achieve its ambitions in the years ahead.

Wilson will be responsible for road mapping and shaping Picsolve’s technology solutions. He will lead the end-to-end architecture of Picsolve’s next generation of digital platform, simplifying legacy systems and introducing new technology to optimise key business processes, allowing diversification into new market segments.

Having previously held the position of Head of Product and Strategy at Lloyds Online Doctor, Bellingham will be tasked with leading Picsolve’s global digital product portfolio, transforming the current consumer offering and overarching guest experience into the next generation of Picsolve’s digital products.

In addition to new regional heads and technology hires, Picsolve has also added Susan Standiford as a new non-executive director with a strong technical background.

Standiford has over 20 years’ experience working for software product development and IT organisations. She has expertise in marketing, product development, design thinking and delivering innovative, value-adding solutions in business-to-consumer and in business-to-business organisations. Currently Chief Technology Officer at ZEAL, Standiford leads a team of tech professionals, coders and innovators, making her responsible for harmonising the delivery of technology operations to all of ZEAL’s businesses globally. 4

David Hockley, CEO of Picsolve, said: “The quality of these six appointments is unrivalled and we believe each has individual qualities which will add invaluable experience to our already market-leading team. They join at an exciting time for Picsolve as we are currently growing across the US, Europe and Asia-Pacific regions at an exponential rate and working with world-class destinations which share our ambitious values.”