The Nottingham-based provider of investigation and intelligence management software, Altia, has appointed a director of sales and partnerships for Europe, the Middle East and Africa (EMEA) to further expand its global footprint.
Natalie Farr will lead commercial growth across EMEA, improving sales functions and processes. She will collaborate closely with global and product-specific teams to embed best practices that align with customer needs.
Natalie brings a wealth of experience in public safety, national security, and enterprise transformation.
She began her career working with UK police forces before moving into senior roles at Microsoft, where she helped transform law enforcement and defence organisations across the UK as part of the Public Safety and National Security division.
She also held a leadership role at Google, further broadening her expertise at the intersection of technology, public service, and innovation.
Rob Sinclair, CEO of Altia, said: “At Altia, we pride ourselves on delivering the best and most innovative tools to support our customers, and that starts with having the right people. We are incredibly excited to welcome Natalie to the team.
“Her exceptional experience, along with her ability to lead high-performing teams and build strategic partnerships, will be invaluable as we scale our presence internationally and continue to evolve our sales approach to meet the needs of our customers.”
Natalie will work alongside the senior team to ensure that Altia’s solutions and services are closely aligned to both evolving market demands and customer outcomes.
Natalie Farr said: “I’ve always found purpose in helping organisations that protect the public, and that’s why I’m so excited to join Altia.”
“I get a real buzz from creating tangible impact, and working in policing and justice is where I know I can make a meaningful difference. This role brings together everything I care about: innovative technology, frontline impact, and the opportunity to lead a global team.”
A strong advocate for diversity in tech, Natalie regularly volunteers in schools to promote STEM careers and inspire young women to pursue roles in technology and leadership.
