Nottingham-based eCommerce marketing agency Contrast, founded by former professional athlete Elliott Davidson, has hired Mark Rofe as Head of Digital PR to launch a new Digital PR service.
Mark Rofe, who most recently worked at Sheffield’s Rise at Seven agency, gained widespread media coverage in 2020 after purchasing a billboard to advertise himself for a date. He received more than 2,000 applications from potential suitors and appeared on the likes of ITV’s This Morning, The Late Night Show, and The Ellen DeGeneres Show.
Mark leveraged his expertise to launch his own eCommerce brand, providing and delivering real Christmas trees to people’s homes. Under his guidance, the business secured coverage in hundreds of news outlets including Sky News, ITV, and The Guardian. Now, Mark aims to utilise his skills at Contrast to help other eCommerce businesses achieve similar media exposure.
Mark said: “It’s a privilege to join the talented team at Contrast and play a role in introducing Digital PR as a new offering. I have long been impressed by Contrast’s unwavering commitment to delivering results for their clients.
“Their reputation as a small yet mighty eCommerce agency precedes them, and I am eager to leverage my passion and expertise to help take their services to the next level. I am thrilled to embark on this exciting new chapter with such a dynamic and innovative company.”
Elliott Davidson, founder and director, said: “With Mark’s background as an eCommerce owner and operator, this is a perfect match of DNA and knowledge. I’m excited about the future of Contrast for our current and future clients, the creative campaigns we will end up running with Mark at the helm of the department, and how we will grow.”
