Wednesday, January 27, 2021

Nottingham database experts announce senior hires

Xynomix, based in Sandiacre, Nottingham have appointed two new senior department heads to reinforce and drive their commercial division.

Despite a global pandemic, Xynomix concluded 2020 having achieved another record year and are poised to see even bigger results in 2021.

Mark Sweeney and Emjay Lofts will now be responsible for the strategic leadership of the sales and marketing departments and will contribute to the overall growth strategy of Xynomix.

The duo have a wealth of experience in transforming business and teams to deliver a higher level of performance and easier, more enjoyable ways to do business.

From his previous roles with Oracle, Sun Microsystems, HP, Channel Partners and MSPs Wipro and Cognizant, Mark will be bringing over thirty years of experience to the sales division, including his most recent success of assisting an IoT start-up to achieve profitability.

He is proficient in developing and executing strategies to introduce new ways of working, engagement and technologies to businesses as well as creating new innovative services or repurposing existing products and services. Mark’s digital transformation skills have helped both local and international businesses to do things better and do better things.

Emjay has been working with Xynomix for almost a year as a consultant. For the past five years she has been a B2B marketing consultant, working closely with marketing teams for technology and technical brands, primarily on their lead generation.

Emjay Lofts

In her previous role as a consultant, Emjay has worked with over 15 different companies, the majority of whom were initially struggling to demonstrate a positive marketing return. Using her knowledge, expertise and strategies, she has enabled them to deliver consistent and substantial business opportunities.

Andrew Elcock, Managing Director at Xynomix, said: “Our commercial offering is going from strength-to-strength and both Mark and Emjay’s appointments will bring valuable experience to the growing commercial team. Their specialist expertise, coupled with their enthusiasm and passion for delivering superior customer service, will complement our team hugely as we continue to provide customers with unparalleled database support and consultancy services.”

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