New CEO for Notts nutrition brand MuscleFood

New CEO for Notts nutrition brand MuscleFood
Gareth Jones

Nottingham online nutrition and sports food retailer MuscleFood has bolstered its board with the addition of Gareth Jones as CEO.

The search for a new CEO was spearheaded by company founder Darren Beale who will now move into a part-time, non-executive advisory capacity.

“We are very fortunate to have found someone of Gareth Jones’s calibre,” said Mr Beale.

“Gareth brings experience in developing a scalable technology platform at, something our business will benefit from greatly as we continue to deliver our vision to make healthy living accessible to everyone.

“As we start to scale our team, infrastructure, production and technology, Gareth’s experience and expertise in this area will be invaluable.”

Mr Jones was CEO of online at and led a financial and strategic turnaround of the business.

Previously, he was Deputy CEO of Shop Direct where he was instrumental in turning a struggling catalogue led business into one of the most respected digital and data led businesses in the UK.

“It’s a great privilege to be asked to lead one of the most exciting online businesses in the UK,” he said.

“ is already an undoubted success delivering a convenient online solution to anyone with a desire to train and eat healthily.”