Sarah Loftus will be joining the Lincoln Business Improvement Group in late September as its Chief Executive designate.
Sarah, who has more than 25 years’ experience in regeneration and economic development and community safety – gained in senior roles within the public, private and voluntary sectors – will initially work alongside current Chief Executive Matt Corrigan.
The mum-of-three was born in Lincolnshire, but has worked across Yorkshire, in Lancashire and London.
Sarah has delivered a variety of complex multi-partner projects. These include new transport schemes, establishing a housing company, building workspace accommodation, the management of tourism attractions and creating unusual Christmas lights!
She has also had plenty of experience leading initiatives designed to revive town and city centres and enhance the amount of money spent by visitors, increase dwell time and boost overall footfall.
Lincoln BIG Chief Executive Designate Sarah Loftus said: “Lincoln BIG is a partnership and has a great team of people behind it, from the staff and directors through to its levy payers. I’m really looking forward to playing my part in the organisation going forward. Lincoln is such a lovely and exciting City and its going to be great to be part of it.”
Lincoln BIG Chairman Ursula Lidbetter said: “We are really pleased that Sarah has agreed to take on the role of Chief Executive. She brings a wealth of experience to the role and she really impressed us with her passion for Lincoln.
“There is a real momentum about the City, in which Lincoln BIG and its Chief Executive play a key role and it has been really important to us to get the right person in place.”
Chief Executive Matt Corrigan said: “I’m delighted that Sarah will be taking up the reins. There are lots of challenges ahead and it will be great to have some fresh ideas, which I think will give Lincoln BIG a great impetus as we develop our new business plan and head towards our reballot next year.”