Leicestershire marketing agency expands PR team with new member

L-R: Helen Campbell, Ben Cherry and Louise Smith.

A marketing company in Leicestershire has recruited a new team member to expand its PR and content writing team following the promotion of the head of PR.

Louise Smith has joined the team at The Ideal Marketing Company in Market Harborough. She brings over 20 years’ experience in the PR and copywriting industry, including time working in the media in London. Now living in Market Harborough, Louise was keen to work with a well-established local marketing company.

This is first appointment made by Helen Campbell, who has led PR activity at the company since 2004. Helen stepped up to the role of managing director in February when her husband and founder of the company became seriously ill. Louise will be taking on some of Helen’s duties to enable her to focus on business development at Ideal.

Louise began her writing career in London working in PR in the health and beauty sector before moving into women’s consumer magazine journalism, then freelance copywriting.

She comments: “After a few years working in the freelance world, I’m excited to be part of a team again. I wanted to join an organisation with a great reputation in the local area so I was delighted when I got the job at Ideal Marketing. I’m really enjoying the company’s exciting roster of clients who come from diverse sectors across the Midlands.”

“We’re delighted to welcome Louise to our dedicated and creative team,” says Helen. “Since starting at Ideal, she has already proven herself to be a talented writer bursting with ideas. I’m certain she will be a great asset, bringing extensive experience of the media industry.”

Louise joins the three strong PR team at Ideal Marketing which in addition to Helen includes Ben Cherry who has worked at the company since 2015.