HORIBA MIRA – the advanced automotive engineering, research, development and testing firm – has appointed Miller Crockart as its new Chief Commercial Officer.
Miller joins HORIBA MIRA as a member of the executive team and will oversee the continued development and execution of HORIBA MIRA’s global sales and marketing strategy.
An experienced commercial leader, Miller brings with him more than 20 years of international sales experience; most recently Global Vice President for Sales and Marketing at PTV, a provider of traffic simulation and optimization software and services for the transportation industry, and now part of Porsche Automobil Holdings SE.
Speaking of his appointment, Miller said: “HORIBA MIRA is leading the way when it comes to automotive product engineering, research, development and testing.
“Working alongside many of the world’s top OEMs, tier one suppliers and start-ups, the team here fully embrace the ‘mobility of the future’ concept, through advances in our engineering and testing services, electrification technologies, CAV and automotive cybersecurity offerings.
“It’s growth and contribution to the development of future automotive technologies, made working with HORIBA MIRA very attractive. I’m excited to play a part in its ambitious growth plans as we look to become the world’s leading automotive product development and services brand, which will in turn support the development of HORIBA test and validation products.”
He added: “Looking ahead we will continue to grow globally, and in line with our brand, enhance our world-class commercial team, to support both core business areas and the onboarding of the latest automotive sector technologies and services.”
Miller joins the HORIBA MIRA executive team alongside Declan Allen, Managing Director. Tim Nathan, Chief Operating Officer and Geoff Davies, Chief Strategy Officer.
Declan Allen said: “Miller brings a wealth of commercial management experience and sector expertise that complements our existing team very well. This new role is a key element of our strategic growth plan and stands us in good stead as we expand our international presence.”