Thursday, July 16, 2020

Food labelling company appoints new marketing agency

Croft Printing has appointed Simple Marketing Consultancy to help them develop a more diverse marketing strategy and promotional plan.

The appointment will also help Croft respond to a major increase in orders from the food industry following the coronavirus outbreak. Food suppliers are sourcing extra packaging labels in order to ensure supermarket shelves can be re-stocked quickly.

Based in Ruddington, Nottingham, Croft Printing is a family business owned by directors Ian and Marilyn Briggs. The company celebrated its 30th anniversary in 2019 and specialises in supplying self-adhesive labels and over labelling services to companies that need labels to be applied on to packaging. Customers include large retailers such as M&S, Morrisons, Tesco, Co-op, Asda, and Waitrose and food service companies such as Bakkavor and Addo Foods.

The company also offers a specialist over labelling service when existing packaging needs to be amended due to information changes such as ingredients declarations, nutritional values or other amendments to packaging printed with incorrect prices or outdated promotional messaging.

As part of a plan to grow and develop the business, Croft Printing plans to diversify and offer self-adhesive labelling services more widely to UK based manufacturers and retailers of pharmaceutical, pet food, gift, cosmetics, vaping and gardening products.

Simple Marketing Consultancy was founded in 2010 to provide outsourced marketing. The company has a number of family of owner managed clients who retain them to act as their marketing manager because they realise the value of marketing but do not want to employ a full time marketing professional.

Croft Printing director, Marilyn Briggs said: “We have been considering our marketing strategy for quite some time and whilst we have seen an upturn in demand in the food industry recently, we still wanted to forge ahead with our plans to diversify our client base.

“As generalist marketers who have knowledge of all aspects of marketing we have been impressed with the advice and actions Simple Marketing Consultancy have already put in place and look forward to working with them to evolve our business.”

Elliot Cook, account director added: “We have experience in all marketing disciplines, but also have access to a network of digital experts if a campaign needs more specialist expertise. We help our clients develop a targeted strategy and ensure their promotional activity is regularly implemented in a focused and co-ordinated manner to maximise results.”

Bev Cook, Managing Director added, “There is no doubt that the months ahead are going to be challenging. However, they do need to be faced with optimism for as long as possible. Now is a time to think creatively and look for opportunities that will help companies to survive.

“Businesses who adapt and continue with a marketing programme in order to remain visible have the best chances of staying afloat and surviving. Appropriate marketing communications may well prove to be a vital differentiator as we try to mitigate against the impact of coronavirus.”

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