Engineering business appoints agency to develop future marketing growth strategy

L-R: Amanda Gent, Finance Director, Cullum; Mark Jansen, Managing Director, Cullum; Claudio Davanzo, Creative Director, Purpose Media; Mark George, Sales & Business Development Director, Cullum.

An engineering business, which can trace its roots back to 1898, is celebrating its 60th anniversary of becoming a Limited Company and has appointed full-service marketing agency Purpose Media to develop its future marketing growth strategy.

Cullum Detuners based in Heanor, was originally founded in London to supply specialist acoustics to the building trade. Their growing expertise in acoustics and the noise generated by aircraft engines led to their appointment to design a silencer for a jet engine developed by Sir Frank Whittle.

In order to capitalise on the growth in the aerospace industry, Cullum Detuners was formed on 21 April 1959 and the company moved to its current site in Heanor in 1972. Cullum is now a leading supplier of noise control enclosures, acoustic filtration and exhaust systems to the aerospace, energy, marine and nuclear industries.

Purpose Media, which is based in South Normanton, has been appointed to help Cullum revise its marketing strategy and to develop a communications programme to launch the new brand identity and market positioning.

Commenting Mark Jansen, Managing Director of Cullum said: “As a customer focused business we are trusted to deliver engineering solutions from concept to installation and have many global contracts.

“Using the word ‘Detuners’ as part of the company name and having separate logos for each sub division no longer reflected the innovative solutions we provide. In appointing Purpose Media to help us with our next stage of growth, we believe we have appointed a partner who can help us to evolve our brand and engage with our customers more effectively.”

Claudio Davanzo, Creative Director from Purpose Media added: “We met with the management team to get under the skin of the company and really understand its values. We then combined this with our knowledge of working with owner managed businesses in the manufacturing and engineering sectors to create design solutions that more fully reflect the innovation and engineering excellence that Cullum deliver.

“Over the coming months this new brand identity will become more visible in practical ways such as email marketing, social media and additional content on their website as we help Cullum to capitalise on their anniversary. The provision of other digital marketing solutions, video and online marketing advice will follow to ensure Cullum enjoys a significant return on their investment and maintains their competitive edge.”

Cullum currently employs over 160 staff and for the financial year ending March 2018, reported turnover of £30 million, an increase of £4m from 2017.