Friday, August 12, 2022

Derby marketing agency ushers in major restructure to catapult growth

Derby-based marketing agency, Balls2 Marketing is ushering in an agency wide shake-up including promotions, new divisional appointments and the restructure of its senior leadership team to drive transformational change and meet a business target to double turnover and team size in three years.

The changes see founders Andy Ball and Sarah Ball moving into the roles of joint Managing Director, focused on the top-level business strategy and commercial growth.

Lauren Doyle, who has risen through the ranks at the agency over the past eight years, is promoted to client strategy director, delivering client service excellence and team delivery agency wide.

Day to day, Lauren Doyle will work in partnership with the newest appointment to the senior leadership team, Chartered PR practitioner Katie Bregazzi who joins as operations director focusing on leadership, company culture, training and building an infrastructure to shape and drive forward the agency into its next ambitious phase of growth.

Sarah Ball, joint Managing Director, says: “Working with the newly formed leadership team, collectively we will be focused on leading the business from strength to strength based on two key factors: innovation and culture. This is a hugely exciting time for our agency, and we’re already reaping the rewards of the talent and changes we’ve recently made and are on track to achieve the ambitious commercial targets we set for this year.”

As part of the transformational change, the agency has also made a six-figure investment into its office and team, including further promotions and hires.

The renovations at its HQ on Jubilee Business Parkway in Derby, have seen the creation of open plan work zones and a complete overhaul of the downstairs space – with a communal social hub, training room and the installation of a secret bar.

Harry Morgan has been promoted and steps into an account manager position, while Emily Fox takes on the newly created studio manager role. Both team members joined the agency as graduates from the University of Derby.

In July the team has also had reinforcement into its PR discipline with Jack Cunnington joining fresh from University as a PR and content executive.

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