Full-service agency Fluid Ideas has boosted its team with the appointment of three new members of staff.
Arthur Tyrer, Al Davies and Nikita Ghai have joined Fluid from other agencies in the Midlands.
Arthur has moved to Fluid as an account director from Nottingham outfit m360. He has more than 10 years’ experience in a full-service creative agency environment.
Al has joined as a senior creative in Fluid’s strategy and creative team. He brings almost 20 years’ experience in graphic design, brand and creative roles, and has previously worked at Nottingham-based agencies, including Adtrak and Hallam. Al is also a public speaker and a guest university lecturer on branding and creativity.
Nikita has joined Fluid’s performance and innovation team as a paid media executive. She was previously at Dentsu, where she worked across all major social platforms, including Meta, TikTok, Snapchat, Reddit, Pinterest and LinkedIn.
Fluid managing director Ed Bowler said: “Fluid has always been about building meaningful and lasting relationships with our clients and helping them to achieve things that had previously been out of reach.
“Bringing Arthur, Al and Nikita into the team further strengthens our full-service fluency, and gives us wider capacity and skills to become even more invested in our client partnerships.
“Increasingly, that means guiding clients through significant moments of strategic change, often in an advisory or consultative role that draws on the experience and expertise found across our five teams.”
