Aspire Achieve Advance (3aaa), a leading provider of apprenticeship training and delivery in England and an Ofsted Grade 1 Outstanding provider with academies in Derby and Nottingham, has announced two senior appointments to the business.
Celebrity chef Sat Bains has joined 3aaa as the new CEO and Stewart Segal will join at the beginning of April in the newly created role of director of strategy, policy and funding. Both will also join the Board of 3aaa alongside chairman Derek Mapp, chair of the quality and standards sub group, Sir Howard Newby and founder-owners Peter Marples and Di McEvoy-Robinson.
In his role as CEO, Bains will drive the strategic direction of the business as changes to the apprenticeship environment take effect across the sector. Sat joins from the commercial sector where he has built a reputation of success through his innovative and energetic style.
Bains said: “I am excited and energised to have joined 3aaa at a period when apprenticeships are playing such a strategic part of the government’s skills agenda. To join a dynamic forward thinking senior team and Board will provide a platform to take the business to the next level and ensure that we offer more young people and employers an opportunity to enhance young lives and the businesses within which they are employed. My background in the private sector, including in the IT space will ensure that I can bring new thinking and ideas to what is already an Outstanding and exciting business. I look forward to working with colleagues at 3aaa as well as meeting with many key stakeholders across the sector in the coming months.”
Segal joins 3aa from the Association of Employment and Learning Providers (AELP), where he was CEO.
He said: “I am delighted to be joining 3aaa who have established a very strong delivery model that was recognised with an outstanding rating by Ofsted. There are many opportunities to develop the Apprenticeship programme even further and I look forward to working with the 3aaa team. I am also delighted to be able to continue to support AELP, as a member. It is more important than ever that we have a strong provider voice and I will be delighted to continue to support the work of the AELP on important policy issues.”
Peter Marples and Di McEvoy- Robinson, founders and joint owners of 3aaa, added: “We are absolutely delighted to announce these two complimentary appointments. We have invested heavily in the business over the past five years and these appointments are further commitment of this.
“The apprenticeship market is going through an exciting period of change over the next two years. We are determined to ensure 3aaa remains at the forefront of these changes and to remain innovative and relentless in our pursuit of excellence. We will be the partner of choice of Government, the SFA, employers and most importantly young people wishing to embark on the first step in their careers. With over 4000 apprentices and employers, the majority of whom are aged 16 – 18, we are proud to be at the leading edge of apprenticeship growth for the sector.
“We create and deliver over 100 life changing opportunities each week for young people through their participation in our apprenticeship programmes and our aim is for this to grow progressively over the next few years.”