Thursday, January 21, 2021

Want award-winning PR results? Start entering awards

By Greg Simpson, founder of Press for Attention PR and Enterprise Nation Champion for Nottingham.

As I write this, our team is busily researching some award criteria on behalf of a client for a major industry accolade.

Last week we submitted two further awards for different clients, one was local and one was national.

We do this a lot. Why? Very simply, it is about pride and profile.

You can gain industry recognition, local and national profile, a more motivated workforce and major leverage of the rest of your marketing. So why don’t more businesses enter awards? I suspect it is a time issue. However, you need to consider these as a major part of your marketing and PR campaign, not an afterthought.

Sure, there is a bit of science to it but basically it comes down to reading the criteria CAREFULLY and then making it as easy as possible for the judges to consider your case.

Now is not the time for florid prose!

Our clients see entering awards as part of their wider marketing strategy – they see the ROI. It is a fantastic way to gain objective third-party endorsement (a major goal of PR), great coverage and one of the best ways to foster employee and company relationships. People proudly point to articles in the press and say “I work there”.

Other highly-skilled people start thinking “maybe I should work there?”

Also, just going through the application process itself can generate hugely valuable insight into your business. We’ve all heard of working ON your business not just IN it. Awards are a great way to get the team together and reflect on what you have achieved and perhaps haven’t.

If shortlisted, the judging process is also very rewarding if approached with an open mind. You are getting an objective view of your business, most often from an industry expert and they are bench-marking you against your peers and competitors. This is useful intelligence.

Start to think about what awards you might enter in 2017. They might be local, regional, national or industry based but you can bet that once you integrate them into your marketing, the effects can really make a difference.

Awards, just as with PR, are not all about glitzy events and the pop of champagne corks – start now, or get in touch with us and we’ll help you get cracking.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.






Latest news

Team17 acquires rights and assets for golf video game in £12m deal

Team17, the games entertainment label, creative partner and developer of indie video games, has acquired all rights and assets for Golf With Your Friends (GWYF),...

Stone specialist wins major university contract

Natural stone specialist Stamford Stone has won a major contract which will see it supplying it’s Clipsham limestone as part of a multi-million pound...

Bombardier to expand manufacturing capacity in Derby following Egyptian deal

Bombardier Transportation is investing in its manufacturing capacity in Derby to build two new monorails, as part of a deal with the Egyptian Government,...

2021 Business Predictions: Matt Wheatcroft, Managing Director of Purpose Media

Back in 2019, when we began publishing our series of reader predictions for 2020 there wasn’t any hint of a global pandemic. As we...

Revenues rise at CloudCall despite 2020 being “undoubtedly a year of two halves”

Revenues have risen at CloudCall, according to a trading update for the year ended 31 December 2020. The Leicester-based integrated communications company is expecting to achieve...

Related news

New chief financial officer for Peppermint Technology

Legal software vendor, Peppermint Technology, based in Nottingham, has strengthened its executive team with the appointment of Niki Redwood as chief financial officer (CFO). In her...

Team17 acquires rights and assets for golf video game in £12m deal

Team17, the games entertainment label, creative partner and developer of indie video games, has acquired all rights and assets for Golf With Your Friends (GWYF),...

Stone specialist wins major university contract

Natural stone specialist Stamford Stone has won a major contract which will see it supplying it’s Clipsham limestone as part of a multi-million pound...

Bombardier to expand manufacturing capacity in Derby following Egyptian deal

Bombardier Transportation is investing in its manufacturing capacity in Derby to build two new monorails, as part of a deal with the Egyptian Government,...

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close