A boss at recruitment firm Sellick Partnership has urged fellow Marketing Derby Bondholders to back charities as a way to boost their bottom line and help worthy causes in the process.
Nikki Kinsey, group director at the Pride Park firm, believes businesses should strongly consider adopting a charity of the year to help fulfil their corporate social responsibilities.
She said: “CSR has become critically important for businesses in the contemporary world, with companies who do not place value on this side of corporate life risking being left behind, for example, by employees for whom volunteering, reducing environmental impact and giving back are increasingly important.
“Another factor is the importance of CSR to public sector organisations, with tangible social value now accounting for 10 per cent of the weighting when propositions are evaluated.”
In its case, Sellick Partnership has backed the memory-making charity me&dee for the past eight years.
She said: “I got involved with me&dee when I was a judge for the Derbyshire Live awards.
“Sellick Partnership was looking for a local charity to support. Since then, I’ve been an ambassador for the charity and then I became a trustee – in fact I’m the longest standing one!
“At Sellick Partnership I’m the director responsible for tenders and bids, and a big part of that work is about your CSR policy, or how you give back. This is no longer merely a box ticking exercise for companies. It’s about the added value that you can demonstrate.
“Having a charity that we support is actually really important for us as a business as it demonstrates that responsibility. It’s very helpful when you’re applying for awards, for example.
“And consumers are also very interested in a company’s CSR. There has been compelling research proving that a huge proportion of customers would prefer to buy from companies committed to making the world a better place.”