Wednesday, December 10, 2025

Leicester digital experience platform provider snapped up

Enterprise software company Netcall has acquired Jadu, a Leicester-based digital experience platform provider. Jadu’s solutions are widely adopted by public sector and higher education organisations across the UK, North America and Australia.

Jadu helps organisations deliver accessible digital services through web content management, online forms and customer relationship management tools that require no coding. Their customers include Birmingham City Council, Edinburgh City Council, Wasatch County Government (Utah) and Carnegie Mellon University (Pennsylvania), and partners include Databank IMX, i3Vertcials, and Naviant Inc.

The £19.2m deal strengthens Netcall’s Liberty platform as a unified solution for customer engagement and automation, combining content, workflow, communications and AI to deliver complete digital experiences.

James Ormondroyd, CEO, Netcall, said: “This acquisition strengthens our mission to make work easier. By bringing Jadu’s accessibility-first expertise together with the Liberty platform, we’re giving organisations a single solution to transform faster and deliver experiences designed for everyone.

“Together, we’re making citizen engagement smarter, faster, and more inclusive, and we look forward to welcoming Jadu and unlocking new opportunities.”

Suraj Kika, CEO, Jadu, said: “This is a significant step forward for our customers, partners and team. Joining Netcall enables us to accelerate investment in accessibility and AI innovation.

“Our customers will continue to enjoy the products and support they rely on today, while gaining access to a broader set of tools as our platforms come together. Our growing North American partner network will also gain the ability to deliver fully integrated end-to-end solutions, combining the strengths of Jadu and Netcall.”












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