Shirebrook-headquartered Frasers Group has acquired Swindon Designer Outlet as it works toward a vision of building “the planet’s most admired and compelling brand ecosystem.”
Through acquisitions of strategic physical retail locations like Swindon, Frasers Group aims to support key brand partners’ outlet strategies – including Nike, adidas, BOSS.
Swindon Designer Outlet, which opened in 1997, totals 250,000 sq ft and attracts over 3 million visitors annually. This deal comes just a month after the Group’s strategic acquisition of Braehead Shopping Centre.
Michael Murray, CEO of Frasers Group, said: “Physical retail is central to our Elevation Strategy and investing in Swindon – one of the UK’s top five outlets by footfall – strengthens our position as both retailer and landlord. This acquisition reinforces our property strategy and unlocks new opportunities for our brands and our partners.”
Frasers Group was advised by James Keany, executive director, head of national agency at CBRE on the acquisition.
