PKF Smith Cooper has expanded its central operations with several strategic hires across digital transformation, business development, HR, and marketing.
Tara Adams has rejoined the firm to lead digital transformation projects after gaining experience in finance-focused IT roles. She will oversee the rollout of new systems and support operational improvements across service lines.
The firm has also appointed Francesca McKernan as Business Development Coordinator. Her remit covers business development activity across all offices, with a focus on supporting senior leaders in identifying and advancing commercial opportunities.
The Marketing and People team has grown with two additional hires. Zoe Cooper has joined as People Manager, bringing HR experience from the manufacturing sector. Grace Downing has taken on the role of Assistant Digital Marketing Manager, adding expertise in digital strategy, social media, CRM, public relations, and creative production.
Selma Delic, Operations Partner, commented: “I’m delighted to welcome – and welcome back – these talented individuals to our central team. This team is the backbone of our business, and these new appointments demonstrate our commitment to investing in the people and processes that enable our team members, clients, and the wider firm to thrive. Tara, Zoe, Francesca and Grace all bring invaluable knowledge and experience to the firm, and we are thrilled to have them on board.”
