Luxury interiors brand Fired Earth has entered administration, resulting in 133 redundancies across its UK operations. The Banbury-based company, known for its premium tiles and home design products, appointed Leonard Curtis as administrator on 31 October following a sustained period of financial losses.
The retailer operated 20 showrooms nationwide and supplied 22 independent stockists. All retail locations have now ceased trading, with only the Banbury head office and warehouse continuing temporarily to fulfil existing customer orders. Discussions are under way to sell business assets to a third party through an accelerated process, although the agreement will not include staff transfers.
Fired Earth’s decline followed years of trading losses despite significant shareholder support through working capital loans. With no viable turnaround strategy, funding was withdrawn, prompting the move into administration.
The closures affect several key retail areas, including Bath, Bristol, Cheltenham, Truro, Nottingham, Chester, Knutsford, Harrogate, and multiple London sites such as Islington and Dulwich. Affected employees are receiving assistance with redundancy claims under the Employment Rights Act.
The administrators are managing a limited continuation of operations until the completion of an asset-only sale.
