Sales are on the rise at Dunelm, the Leicester-headquartered homewares retailer has highlighted in a new trading update.
For the 13-week period ended 27 September 2025, the business showed “strong sales growth,” up 6.2% year-on-year to £428m.
Dunelm noted that it has delivered broad-based growth across categories. As customers prepared their homes for the colder, darker months, the firm saw strong demand for warming textiles, with rugs and throws trading particularly well.
Meanwhile, during the quarter Dunelm delivered its biggest ever student offer, driving 40% year-on-year growth in the campaign overall, broadening Dunelm’s appeal to new and younger audiences.
The business shared that it continues to make good progress against strategic priorities and invest for future growth. It added that the timing of investments, alongside inflationary impacts, means profits are expected to be more heavily weighted towards the second half of the year.
Clo Moriarty, Chief Executive Officer, said: “After a few weeks immersing myself in the business, I’m delighted to see up close the qualities that attracted me to Dunelm: an inclusive culture, committed colleagues, and a genuine passion for the role we play in our customers’ lives.
“It’s a great time to be joining Dunelm. The business has delivered another strong performance in the first quarter, which reflects both the appeal of our customer offer and the strength of our business model. Building on this, I see real energy across the business – from the launch of our new app, to a vibrant brand campaign celebrating colour choices across our ranges – driving improvements to our proposition.
“These initiatives, and many more, show the potential we have to build even deeper connections with a broad and diverse customer base. With the reach of our national store footprint, a growing digital presence, and a growth mindset that brings together people and technology, I’m genuinely excited about what’s ahead.”
