1284 Communications has appointed Emma Oliver as its first content director.
Emma will lead 1284’s content strategy, both internally and externally. She will manage all aspects of the Loughborough consultancy’s digital marketing, while overseeing the rollout of a new operations management platform, optimising workflows and strengthening content marketing.
She will also act as an in-house content editor, using her extensive experience as a news editor at large regional newspaper titles to increase and enhance content going out on client accounts.
More recently, Emma taught digital media production, brand building, and business planning at the University of Sheffield’s Information, Journalism and Communication School. Emma lectured at both undergraduate and postgraduate level.
Previously, she worked as a journalism lecturer at the University of Derby, having prior to that spent more than a decade in industry, honing her expertise in content management and digital strategy, as well as working in the PR and communications sector in Manchester.
George Oliver, managing director of 1284 Communications, said: “1284 has grown every year since launch, and this year will be no different.
“For this reason, it was important to bring in someone who has made their mark in the industry, with the ability to manage our content quickly and effectively across every platform, both internally and externally.
“Emma’s background as a content manager and digital development editor, combined with insights from academia, means she’ll play a key role in shaping our approach and delivering value for our clients.”
Emma said: “This was an opportunity to join 1284 Communications at such a dynamic stage in its growth. There’s masses of potential to tell powerful stories and drive meaningful engagement for our clients.
“I’m looking forward to working with the team to build on 1284’s reputation for delivering impactful, strategic communications.”
