Chaiiwala, the Leicester-based Indian street food and café brand, has recorded another strong year of commercial and strategic progress.
According to a trading update for the 52-week period to 31 December 2024, Chaiiwala delivered strong top-line growth, with global system sales increasing by 35% to £89.4m.
The brand’s strong financial performance was driven by its expanding UK and international footprint and the launch of new ‘bolt-on’ menu items and bundles to increase average order values.
With new store openings a critical part of Chaiiwala’s expansion strategy, with the group targeting 500 openings over the next decade, in the period, Chaiiwala opened 24 new stores, including 15 in the UK.
Muhummed Ibrahim, co-founder and CEO of Chaiiwala, said: “We are delighted to record another strong year of commercial and strategic progress at Chaiiwala. When we first started Chaiiwala, there was a clear gap in the market for quality, on-the-go chaii and traditional Indian flavours that could be enjoyed at all dayparts.
“We took our passion for street food and chaii and created Chaiiwala from the ground up, bringing a unique and universally loved cuisine into a new format that can provide a delicious alternative to other high-street brands.
“Today, driven by the hard work and commitment of our fantastic teams across the business, we have cemented our position as the leading Indian street food and café brand and have incredible momentum.
“We have an expanding, global footprint in various formats, a strong network of hugely ambitious franchisees, and bold ideas for how we can keep delivering long-term sustainable growth and become a household name. These are really exciting times for Chaiiwala.”
Chaiiwala has continued its strong momentum into 2025, with system sales in the year-to-date up 16%. The group has also opened six new stores.
