Acrisure has continued its UK integration programme with the rebrand of two long-established brokerages, Hine Chartered Insurance Brokers in Manchester and CRK Commercial Insurance Services in the Midlands. Both now trade under the Acrisure name.
The move is part of a wider strategy to consolidate a growing number of acquisitions into a single, unified platform. Other firms that have already transitioned include Sutton Winson, Affinity Brokers, FinCred, and Building and Land Guarantees. Acrisure aims to streamline operations and strengthen its market position in the UK through this process.
Hine, a Chartered insurance broker with more than four decades in the market, becomes the first Acrisure-acquired brokerage in Northern England to adopt the global brand. It has built a reputation for specialist risk management and insurance services for both business and private clients.
CRK, founded in 2000, is known for its commercial insurance expertise in manufacturing and engineering. It joins Building and Land Guarantees as Acrisure’s second rebranded brokerage in the Midlands.
Acrisure’s UK network now spans 19 offices, employing more than 800 staff across the country. The business is supported by operations including Acrisure Re, Acrisure London Wholesale, three Managing General Agents, and the Eleven Network. It also maintains partnerships in sport and the community, notably with Nottinghamshire County Cricket Club and The Blaze women’s cricket team.
