Tourism in Nottinghamshire generated £2.53 billion in economic impact in 2024/25, representing a 6.7 percent increase compared with the previous year. The sector attracted 34.96 million visitors and supported more than 22,500 jobs across the county.
Visitor spend was led by retail, accounting for over a third of the total at £1.89 billion. Food and drink contributed £0.53 billion, while accommodation and recreation grew steadily, with hotels and guesthouses increasing 7.4 percent. Transport and other related expenditures also rose, highlighting the broad economic benefits of tourism across multiple sectors.
Marketing and public relations activity played a key role in driving growth. Visit Nottinghamshire reported a total audience reach of 765 million, generating an advertising value equivalent of £7.34 million. Coverage included domestic and international media features on cultural, historical, and sporting attractions.
Digital engagement continued to expand, with the Visit Nottinghamshire website recording 4.49 million views, social media campaigns reaching 4.1 million users, and newsletters connecting with 41,000 subscribers. The Nottingham Tourism Centre welcomed over 100,000 visitors, providing guidance, accessibility support, and local retail services that contributed to extended stays and higher spending.
Visit Nottinghamshire is now preparing a 10-year Destination Management Plan focused on sustainable growth, sector innovation, and raising international profile to further strengthen Nottingham and Nottinghamshire’s position as a leading visitor destination.
