Marketing Nottingham & Nottinghamshire (MNN) has published its 2024/25 annual review, outlining significant achievements across tourism, investment, and business engagement in the region.
Visit Nottinghamshire recorded 34.96 million visitors, generating more than £2.53 billion in economic activity and supporting 22,557 full-time equivalent jobs. Growth was driven by the county’s cultural, sporting, heritage, leisure, and hospitality offerings.
Invest in Nottingham reported £74 in economic return for every £1 spent. Initiatives delivered 1,183 new jobs and contributed £62.8 million to gross value added, reinforcing the region’s business competitiveness. Meet in Nottingham hosted 15 major events, including the Touch Rugby World Cup 2024, which involved 3,000 participants from 39 countries and added £10 million to the local economy. More than 1,500 bed nights were booked through the Convention Bureau.
The Nottingham Tourism Centre welcomed over 100,000 visitors, providing guidance that enhances stays and supports international tourism, retail, and major sporting events, including ongoing collaboration with Nottingham Forest.
The Nottingham Partners network expanded its membership, connecting senior leaders with the East Midlands Combined County Authority to drive regional collaboration and economic growth.
Marketing, PR, and communications campaigns reached a combined audience of 794 million across print, digital, broadcast, and social media channels, with an advertising value of £7.34 million. Visit Nottinghamshire’s consumer campaigns alone reached 765 million, reflecting a 738 per cent increase year on year.
MNN’s focus for the year ahead includes delivering a ten-year Destination Management Plan, enhancing inward investment pipelines, and strengthening Nottinghamshire’s presence in domestic and international markets.
