Levi Strauss’s UK division has reduced its workforce by nearly 230 roles, bringing headcount down to 1,630 in the year ending 30 November 2024. The cuts follow a period of expansion in 2023 and coincide with rising turnover, which climbed from £89m to £96.8m. Pre-tax profits increased to £9.5m, up from £7.7m the previous year.
The Northampton-based operation attributed part of its revenue growth to a global marketing campaign featuring Beyoncé, which strengthened brand visibility and reduced the need for discount-led sales. The business also reported shifts in consumer behaviour, with price-conscious shoppers increasingly using outlet stores.
Looking ahead, Levi’s UK intends to prioritise expansion in womenswear and tops, invest further in premium denim lines, and introduce more flexible production strategies to support growth and operational efficiency.
