Allison Homes has promoted Karl Edwards from operations director to managing director for its East Midlands region, as the business sets its sights on growth across Leicestershire, Derbyshire and Nottinghamshire.
Growing up in Nottingham, Karl combines extensive experience with deep local knowledge, which has been central to establishing the East Midlands region and building a robust land bank with a strong development pipeline.
Since joining Allison Homes nearly three years ago, Karl has leveraged over 25 years of land and development expertise gained from senior roles at Gladman, Chase Homes, Rippon Homes and Bryant/Taylor Wimpey. Having started his career as a joiner and progressing to site manager at Barratt Homes East Midlands, Karl brings a deep-rooted knowledge of housebuilding.
Karl has led the launch of the regional headquarters at Castle Donington and scaled the team from a single individual to 19 employees, with further recruitment in progress across planning, commercial, technical and sales functions.
Karl Edwards said: “I’m really excited to be stepping into this new role leading Allison Homes in the East Midlands. We’ve built a great team and having our new office in Castle Donington puts us exactly where we need to be.
“We’re committed to delivering high-quality homes, building trust in the region, and growing in the right way. With strong land acquisitions already in place and several sites moving forward, we’ve got a solid foundation to scale up and make a real difference in this high-demand market.”
John Anderson, chief executive of Allison Homes, added: “Karl’s deep operational experience and leadership have played a huge part in building our presence in the East Midlands so quickly.
“I have every confidence in his ability to take the business forward and continue making a real impact in the region. Seeing what Karl and his team have achieved so far makes me genuinely excited for the next chapter for Allison Homes in the East Midlands.”
