Friday, July 18, 2025

“We are the problem,” say industry leaders debating future of housing workforce

Housing and construction leaders convened in Derby this week for a day of debate on the growing skills crisis that threatens the UK’s ability to build and maintain homes.

Hosted by PfP Thrive, part of Places for People, the event brought together senior figures from housing associations, training providers, and contractors, all united by one candid admission: “We are the problem.”

PfP Thrive welcomed 50 delegates to Derby – the city that will soon be home to its flagship academy opening this autumn.

In an opening address on the day, Jen Radcliffe, head of partnerships at PfP Thrive, said “the housing sector has been its own blocker.” “We need to do more than just offer training,” she added. “We must remove barriers to entry and appeal to a far wider audience. Collaboration across industry, education and government is essential if we are to attract and retain the talent we so desperately need.”

Among the speakers was Phil Pemberton, MD of Property Services at Riverside, who declared: “I and others in this room are part of the problem.

“Too many of us are men over 50, and as peers retire, they take vital knowledge with them. We must incentivise experienced colleagues to remain as mentors, while also motivating young people with slick technology and modern ways of working.”

Pemberton went on to describe a 20% surge in social housing repair requests since the Covid-19 lockdowns, driven by new building safety regulations and an ageing housing stock. “We must engage government and educational bodies, so they understand our capacity gap, and lobby for the resources to build, and maintain, homes to the highest standard.”

Russell Thompson, CEO of Direct Works Group, praised recent government commitments to recruit 100,000 new workers into construction, but warned that sheer numbers would be meaningless without proper skills. “Training 100,000 people is a positive step, but unless we deliver a truly sophisticated, structured training system, we will have failed. We’ve watered down our trades over the years, and we now need deeper, broader and more diverse learning.”

Sarah Turner of City & Guilds, drawing on her organisation’s newly published Foundations for the Future report, highlighted that 52% of current vacancies remain unfilled through lack of skills, qualifications or experience. “Skills change lives and build futures,” she said. “Apprenticeships aren’t just for school-leavers; they should be an option for people of all ages and backgrounds. The apprenticeship levy is underused, yet it represents a golden opportunity to invest in every discipline across housing.”

The day also explored innovative solutions to retain apprentices. Ettan Bazil of the RAFT charity revealed that 44% of apprentices fail to complete their programmes, often due to the burden of portfolio work. RAFT’s AI powered mentoring platform now offers free digital resources and remote support, allowing learners to focus on practical skills. “While the Chancellor’s Spring Statement skills fund is welcome,” Bazil noted, “we must ensure that candidates can complete their training – or all that investment will be wasted.”

Further sessions examined pathways to a more diverse workforce, inspired by PfP Thrive’s Cambridge University research, which found that underrepresentation has left a third of potential talent untapped.

Lauren Courty AD of Homes and Building Safety for Sanctuary called for urgent action on digital skills, while Tom Langley of WPS and Liz O’Connor of Horton Housing urged the creation of consortiums to give smaller contractors a collective voice. Harry Flanaghan of Novus added that newcomers must be given time to learn: “It may cost more to employ an apprentice initially, but after four years they become fully fledged professionals.”

Tom Arey, director of PfP Thrive, summed up: “We face not only a skills shortage, but a future skills gap in emerging technologies like air source heat pumps and solar installations. We have great carpenters and brilliant customer service teams, but too often those skills are siloed. PfP Thrive exists to bridge these gaps and build a workforce that is both technically excellent and service oriented.”

As the day drew to a close, Jen Radcliffe reaffirmed the sector’s shared responsibility. “This event brought together the people who care deeply about housing’s future – and who are ready to act. The workforce crisis isn’t just a matter of unfilled vacancies; it’s about creating opportunities, investing in the right skills, and reflecting the diverse communities we serve. Today showed there is a genuine appetite for meaningful, joined up change.”

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemic having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £33.60 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.












Latest news

Related news

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close