Hortons, the estate agency brand founded in Leicester by local entrepreneur Adam Horton, has expanded into Essex, as it takes a step toward becoming a national brand.
Launched in 2016, Hortons was one of the first brokerages in the UK to pioneer the self-employed estate agency model. Today, the firm operates across more than 30 areas nationwide and continues to grow.
“Our agents are fully invested in the success of every sale because it’s their business too,” Horton explained. “That creates a different level of service and commitment, and it’s a big part of what’s driven our growth.”
The latest expansion sees Hortons launch in Essex, led by new partner Danielle, and follows moves into Sussex, Surrey, and London. Horton says the brand’s growth has been driven not by loud recruitment campaigns, but by building a high-performance culture that attracts ambitious professionals.
“We’ve stayed true to our values throughout,” Horton said. “We’re focused on building a credible brand with productive, high-quality agents who are proud to represent it – and that approach is working.”
