Wren Sterling has doubled its presence north of the border, with the acquisition of City Financial (Aberdeen) Ltd, based in Aberdeen, Ellon and Inverness.
The transaction sees over 6,000 clients and £700m of assets under management become part of Wren Sterling, boosting its overall AUM to £11bn.
The City Financial transaction is the Nottingham financial planner’s third acquisition of 2025, with further deals in the pipeline.
James Twining, CEO at Wren Sterling said: “We’ve been trying to build presence in the North and East of Scotland for several years to complement our existing team in Glasgow and the Central Belt, and since we first met the City Financial management team, we’ve been looking to bring them into Wren Sterling.
“City Financial is a business that has grown impressively on the back of hard work and commitment to its clients. Directors Fiona MacKenzie, Kevin Munro and Sean Craig have been instrumental in the growth of City Financial and it’s a big boost to bring that experience into our business.
“Our acquisition strategy has started to really pay dividends in the last six months as the businesses we’ve acquired have become fully integrated. They have got to grips with our systems and processes and found the space to grow their business again.
“Our organic strategy has also started to turn our way, with a focus on client referrals, direct to consumer lead generation through digital marketing and targeting some specific verticals. We’re optimistic of continued organic and non-organic growth in 2026.”
Kevin Munro, previously managing director of City Financial and now a regional director at Wren Sterling, added: “Wren Sterling was our preferred partner to allow us to expand and enhance our clients experience.
“They have a very clear client proposition that we believe can add real long-term value to our clients through additional services and a strong focus on price and performance when it come to investments through its exclusive in-house DFM, Magnus.
“The integration process has been thorough with plenty of hands-on support to get our clients and colleagues transferred to Wren Sterling with the minimum of disruption.
“We’re pleased to be here and looking forward to growing our presence in our heartlands further with Wren Sterling’s brand strength, central functions and financial backing. We think its an exciting time to be part of Wren Sterling.”
